In 2012, in South Australia the Prostate Cancer Foundation of Australia launched the unique "NO BALLS" campaign. The project was a triumph, raising over $350,000 for prostate cancer research, awareness and support. The concept was to not ask people to come to yet another black tie ball, but rather to stay at home, put their feet up, enjoy their night and just give us part or all of the money they would have otherwise spent, to support our very worthy cause.
The campaign was so effective and so appreciated by our supporters (who didn’t want to go to another black tie ball), we thought we would wheel it out again this year – however, in a new guise.
We are introducing "NEW BALLS", playing on sporting analogies and reflecting the fact, that although we have been successful with NO BALLS, we have a lot more work to do to achieve what we want – to win funds to fight prostate cancer.
In cricketing parlance, we’ve bowled well, got the opposition on toast at 6/150, and now we are taking the new ball and giving it to Mitchell Starc and Josh Hazlewood to wrap the innings up for under 200. The tennis analogy – we are winning 6-2, 6-2, 5-2 and we are serving with new balls to drive home the victory. In the case of the Prostate Cancer Foundation of Australia, we have raised well over our target from NO BALLS and now we want NEW BALLS to bring home the bacon, enabling us to raise at least another $350,000!
Once again, we are not asking you to come to another black tie ball on a cold winter’s night. Rather, stay at home with your spouse or partner, cuddle up in front of the fire with a bottle of wine and beautiful take-away, and watch Steve Smith make a century or Nick Kyrgios win Wimbledon on TV. If you prefer, watch a movie or Midsomer Murders (if there is anyone left in Midsomer to kill).
Save money on the tickets (maybe $300), the new dress for your wife or partner (another $300), the shoes, the hairdresser, taxis, babysitter and the auction item Brocky makes you put your hand up for (after you have had a few drinks).
Balls can be very expensive nights. PCFA is saving you dollars and giving you the opportunity to spend a relaxing night home. All we ask is: donate some of that money (or all) to PCFA to benefit research, awareness and support for sufferers of this insidious disease.
Prostate Cancer Foundation of Australia
Prostate Cancer Foundation of Australia (PCFA) is a broad based community organisation and the peak national body for prostate cancer in Australia.
We are dedicated to reducing the impact of prostate cancer on Australian men, their partners and families, recognising the diversity of the Australian community.
We do this by:
•Promoting and funding world leading, innovative research into prostate cancer
•Implementing awareness and advocacy campaigns and education programs for the Australian Community, health professionals and Government
•Supporting men and their families affected by prostate cancer through evidence-based information and resources, support groups and Prostate Cancer Specialist Nurses.
PCFA relies on the generosity of individuals, the community and partnerships to carry out our essential work.
For more information please contact PCFA on free call 1800 22 00 99, or visit www.pcfa.org.au. Thank you for your support.